Real Estate Coaching

Given the incredible state of the economy and the devastation experienced by the real estate community, how appropriate is it that the Chinese year of the Ox is now leaving us? Everyone in the business worked their posterior off! 

2010 will be the year of the Tiger. Unfortunately, Mr. Woods wishes it was not so close to home. That being said, 2010 should be a better year for the residential real estate sector. Not because there are more buyers out there, but because the lenders are learning how to deal with further government regulations thereby easing the stress level of the real estate community.  The government wants to control everything and the public is giving in due to the massive unemployment adversely impacting our society. As we head to 2010 the brokerage market strategic planning business model has already been printed and cast. 

Real estate brokers are shifting gears in droves. They are dropping franchise affiliations in lieu of private labeling. They are also switching franchise affiliations and running away from those franchises which are perceived to be “piggish” in their affiliation fees, terms and conditions.In 2010 you will see some surprising adjustments in the top 10 franchise company rankings.Reflected will be not who sold the most franchises but which company lost the most franchises as reported in their required UFOC documents.  If a franchise is not profitable it wears thin very fast.  Those looking for Franchises look for a safe haven.  To an up and comer low entry fees, some semblance of an exclusive territory, and lower affiliation fees are important once they make that decision.  Some franchise companies are even offering no front end entry fee. 

As stated by the president, “There will be change.” 

A quote from my favorite mentor, management consultant Tom Peters:“Innovation is about changing course before it’s absolutely necessary. Hence excessive reverence for the past is Public Enemy #1.”