Real Estate Coaching

One has to wonder why so many people have decided to get into the so called “Realtor” Coaching business.

Just 3 years ago hundreds of thousands of additional people became licensed to sell Real Estate. Each thinking they would either make an easy buck part time or succeed in a business that would have no top. Anyone who has been in the business 10 or 20 years or longer knows that the Broker who owned a Real Estate Company was the one who would coach the firms new agents. Why? Because he or she actually listed and sold Real Estate Successfully. They wanted to train someone in a culture that could not be duplicated by an outside trainer.

A public speaker who has vast experience in selling real estate is not necessarily a coach. They speak to hundreds of agents at a time and sell thousands of video’s or tapes a year. They serve a great purpose and convey idea’s that the masses can benefit from. Agents who attend these seminars can only absorb so much information. If they can take the notes down quickly enough they may find the time to read them. The good news is that if they can implement one idea from the seminar it was worth the price of admission. I have many friends who are truly fantastic speakers and they deserve every penny they have earned.

If you search Google for Real Estate Coaches on the internet you will now find so called Coaches who don’t have a history of success in the Real Estate Business. Many could not make a living listing or selling and have reinvented themselves into being a so-called expert. I know a former office manager who could not live up to the owners expectations and is now out there representing himself as an experienced and successful recruiter and office manager. Nothing can be further from the truth but then again with the right recommendations from a few prominent Brokers I am sure he will pick up some clients. People gravitate to their own level of incompetence.

Are there successful Coaching Companies out there? You bet! Notice I said Successful. Are some of these companies making a fortune? You Bet! You can rest assured they are not coaching one on one. They are hiring people who can read script and ask how many prospects did you call today. Can they answer real questions about the nuances of the business, I think not. What is the phrase? Fake it until you make it!

In prior Blogs I wrote about how an agent should interview with a broker. A key question they must ask when interviewing is to point blank ask if the company is profitable. Recently you may have read that a larger franchise company in AZ with 13 offices closed their doors. I wonder how many agents they recruited within the last 6 months. What decision would those agents have made to join that company if they knew the company was not profitable? Would they still have gone with that firm if they know the company could not pay their overhead expenses? Some key questions you would ask a Coaching Company is will I receive the service of the person at the top? Will I always be speaking with the same company representative or are they rotated? How many years have they been coaching and what Real Estate Experience do they really have? Are they willing to offer a money back guarantee for their services? Do they require a contract? All legitimate questions.

What is the real value of a Coach? It has been said many times that Knowledge is Power. I maintain that is not accurate. If knowledge is power why do so may agents and brokers fail? The real statement should be ” Applied Knowledge is Power”. A coach attempts to assist someone to think through a process or concept and then develop a plan to implement and execute that idea. If successfully implemented then the Coach adds significant value to the relationship. What is the true value of a Coach if he or she can show someone how to add 10 or 20 agents to a company? How about 100 agents? Now we’re talking big bucks. That is what a good Coach can help a Willing Broker accomplish.

If you’re looking to build a successful real estate company call me for a free consultation and lets see if we are compatible.