Real Estate Coaching

Nobody can say that 2007 was easy!

It was a war unto it’s own in the Real Estate and Building Business.
The good news is that reality has set in for many Real Estate Brokers.

Many got caught up in the over expansion movement of 2005 and 2006 and have had their clock cleaned in 2007.
That is what I mean about reality sinking in.

Now that the dead wood of non productive agents are being purged, brokers are looking for a new beginning.
It can be a new reality if you play your cards correctly.

Take a moment and sit back and close your eyes and visualize what your company can and should look like for the new year.

Will it just be status quo? Or will it become the company it can and should be?
A dynamic exciting and profitable place to work.

Change can occur and if executed correctly, produce the new beginning all Realtors want.
View your competitors through someone else’s eyes and see where they are falling down or doing something right!

It is easy to make it to the top 10% of the Brokers in your market place.
Just take a look at the top 10% of your competitors and adopt 1 of the best idea’s from each one. It will not take long to move up the ladder.
Does it take money? In some respects it could however the biggest advance up the ladder will come from the attitude of your agents and their desire to assist you in re-energizing and reinventing your company.

Make certain you have focus group meetings to listen to your agents and ask them what they want, need, or do not want or need.
Is there waste in some offices? You bet. Maybe spending money on certain advertising has not paid off. Why continue the ad just because it was something you always did.
You may want to revisit your overhead and fee structures.
There are many brokers out there who still do not factor in service fee’s or transaction fee’s.

Depending on your market Cable TV may be a possible option. Maybe You-Tube will work for you. It’s different and youthful.
Gaining name recognition with the youth of today is your customer of tomorrow!

Give it a try, you just might be surprised with your own success.

If you are associated with a Franchise Company be certain that everyone has their logo shirts or lapel pins. Show pride of affiliation. The agents who do not wear those items are really telling you something. I bet you know what I am saying here.

In closing do not fear the 2008 market. People will still be buying and selling homes. Keep your agents updated on the new things happening on the Internet and Blogs. Be sure your office technology is easy to you and stable. Look into services like jott.com, wiseagent.com or realping.com , and youmail.com. These are all productivity services and two of them are FREE.

If you have any questions on these services just call me at 888-393-1230